Golfer Demographics

Economic Profile:

  • Median household income: $145,000
  • Have their own business: 43%
  • Decision makers or influencers within their companies: 70-80%
  • Own their primary residence: 91%
  • Own two or more homes: 18%
  • Own a computer: 75%

Financial Services Profile:

  • Invest in stocks: 93%
  • Average sum of investments: $665,600
  • Use an investment advisor: 58%
  • Have life insurance: 86%

Travel Profile:

  • Average spent on travel: $9,000+
  • Took a domestic flight or business trip in the last year: 80%
  • Plan to travel on vacation next year: 87%
  • Took a trip outside of US last year: 44%
  • Plan vacations around golf courses or resorts: 40%
  • Rented a car within the past year: 63%
  • Stayed 7+ nights for a golf specific vacation: 44%

Vehicle Profile:

  • Own a vehicle worth more than $30,000: 56%
  • Own a vehicle worth more than $40,000: 28%
  • Own more than two vehicles: 32%


Dining Profile:

  • Dine out at least once each week: 73%
  • Spend more than $3,000 dining out each year: 32%
  • Purchased or leased a vehicle last year: 65%
  • Drink a beverage during a round: 90%

Plan to Purchase Products / Services in the Next Year:

  • Golf equipment: 53%
  • Automobile purchase / lease: 47%
  • Financial planning: 40%
  • Banking: 59%
  • Computer hardware: 46%
  • Continuing education / training: 46%
  • Travel / vacation: 84%
  • Furniture / home furnishings: 33%
  • New / additional telephone: 33%
  • Legal / consulting services: 37%
  • Health / auto / life insurance: 45%
  • Office equipment: 48%

Demographic data is compiled from a variety of national research groups, golf publications, the National Golf Foundation and U.S. Census Department.