Golfer Demographics

  • Median household income: $145,000
  • Have their own business: 43%
  • Decision-makers or influencers within their companies: 70-80%
  • Invest in stocks: 93%
  • Average sum of investments: $665,600
  • Use an investment advisor: 58%
  • Own their primary residence: 91%
  • Average spent on travel: $9,000+
  • Plan to travel on vacation next year: 87%
  • Took trip outside of US last year: 44%
  • Own a vehicle worth more than $40,000: 28%
  • Purchased or leased a vehicle last year: 65%
  • Drink a beverage during a round: 90%